Episode 97 transcript

 Speaker 1: (00:04)

Hello. Hello everyone. Let's talk about pivoting, the word that, um, drove many of us wild in 2020. Um, but here we are, and there are conversations and there's this energy of a possible, um, pivot again, happening in the world and without diving into all of that, because I don't think that it's necessary right now. And frankly, I don't launch loads and loads of the news, and I don't want to echo things that are happening out in the news, but I do think it's important for us to carry to circle back on what we talked about last week and continue the conversation. So staying in front of a changing environment, I think is really important, especially in our industry. I mean, in any industry, in any anybody's experience, right? But again, we're talking pivot. And so I want to look back to March of 2020 for just a moment and acknowledge that there was a shock to many of our systems.

Speaker 1: (01:14)

I want to say all of our systems, I heard once last year that nobody escaped the wrath of 2020, right? And we all felt that shocked the whole world, right? We all learned a ton. One of the things I want to talk about here and in relation to your businesses is that one of the biggest takeaways for me was that there was a lie about traditional jobs being safe prior to last year, even during last year, right? There's this big lie in society that taking a nine to five, a corporate job is considered like the safe thing to do. And that story is just another one of those BS beliefs that we've been of stories that we've been conditioned to believe we've been sold throughout our lives.

Speaker 1: (02:11)

It comes from the same sources, the types of sources that tell us that hospital births are the safest for healthy pregnancies or similar sources that tell us that a VBAC isn't safe for anyone or the same type of source that says that there's one accepted version of what beautiful is the standard of beauty, which is just such a load of crap or that certain hair colors or hairstyles or tattoos aren't professional. These are all BS stories that many of us have been conditioned to believe. Traditional nine to fives. Aren't safer. We've just been taught. They are, they never have been saver. And we really saw that some of us firsthand over the last 17 months, and you guys know that I'm a corporate dropout. So I left the corporate world shortly after I had Olivia my second. And that was, I had her in 2016 and I left my job in early 17.

Speaker 1: (03:24)

So it's been a little over four years since I left my job. I wasn't yet in the birth community or in the birth space, by the way. But the more time that has passed since I love the more I realized that there wasn't, it wasn't safe. The safeness that we're talking about, and by the way, this isn't Tabasco corporate jobs or your nine to five, they serve a purpose. Of course, there is nothing wrong with taking a job or a nine to five. And if you are listening to this podcast, then you probably have a bit of the entrepreneurial bug and a traditional nine to five or whatever your other job is, your full-time job. They might carry you. They might be really important to your journey and that they carry you through this, the early stages of building your dream birth business, if that's what you desire to do.

Speaker 1: (04:14)

So this isn't to bash. Rather, this is to remind you that you can continue to build your dreams no matter what's happening in the world, around you. And that there's this false sense of security of being at a corporate job. And it's just not true. I'm not a gambler in the traditional sense. I've played a little bit of blackjack like on cruises back in the day. And I had a super fun time, but like, I'm not big on gambling, but I can tell you one thing for sure. I bet on me. When in doubt, I will always bet on me and you should bet on you. If you bet on nothing else in your life, bet on yourself, those doubtful thoughts that are coming out of your brain. Oh, but I'm not this. Oh, but I'm not that enough. This enough, that enough young enough old enough, pretty enough, skinny enough, smart enough, experienced enough.

Speaker 1: (05:12)

All of that crap is lies. It's all lies. The brain tells lies. The heart knows different. Okay, I'm going to give you a really corny reference here for a moment. But if anybody watched frozen, uh, when, when, uh, Ana got struck by ice and she went to see the trolls and the troll was fixing on it and he's like the brain, the heart we can, you know, so he was kind of like making this point. Um, I think I'm flipping those around, but point being go to that scene because it was really, I thought it was pretty profound for such a little clip and a Disney movie. Disney hits it. Sometimes the old stuff, not so much, but I digress.

Speaker 1: (05:55)

The brain does tell you, right. And if having a sustainable birth business is part of your dream, if it's on your vision board, if it's something you wrote out for 2021, if it's something that you wake up thinking about that you can't wait to be able to leave that job and leave that boss and stop building someone else's dreams and build your own and make an impact in the birthing community, make an impact in your own life. Then you can have this. Absolutely. And I believe it with my entire being. And here's the thing I'm not special. I don't have anything special. And everyone else that appears to be quote, successful, whatever that means to you or to them or whatever. We all have definitions. They're not special. Either. None of us are, have something special, but we are each walking, our own special path, sharing our own special, unique gifts with the world in our own special way.

Speaker 1: (07:03)

Speaking to our own specific groups of people that I believe we were each, what's the word I'm looking for right now matched to, and listen, you are unique, you are special, and you have it in you to your people that you are matched to here on earth right now, to help they need you. They need your specific help. They need the way that you explain things. They need you and entrepreneurship. If you're somebody who is new to entrepreneurship and you've been in the corporate world or worked for other people your whole life, it requires a lot of you. I have a fire for entrepreneurship that has never burned out. And I felt trapped in a cubicle for the years that I spent working for other people. But the thing about entrepreneurship is that it takes time. It can, and sometimes it takes tears and a heavy dose of personal growth.

Speaker 1: (08:07)

That's the thing that nobody tells you and by personal growth, I mean the hardest S H I T, if there's kids listening to look at that helps you expand the hardest pieces of yourself for you to face and confront packaged together real, pretty, and called personal growth. It's actually really deep, hard work, but it's so worth it entrepreneurship. And the benefits, the feeling of helping people, the feeling of contributing to raising the collective conscious and the birthing community. And for me, the feeling of helping other business owners create and build businesses that replaced their nine to five. So worth it, it's so worth it. And you know, what else takes time? And for me, took a lot of tears working a nine to five, sitting in a cubicle, building someone else's dream that felt like a living hell to me. It might not to you. And that's okay, wherever you're at with this, there's no wrong way to do this. Right. I'm just sharing my personal experience except for the personal satisfaction. Wasn't there, the expansion wasn't there in working corporate for me, there were things I learned, of course, and they were experiences that were helpful for my next steps in my journey, but it was not the same.

Speaker 1: (09:47)

So all of that to say, going back to the whole point of this episode is to talk about the pivot. If we're confronted with another situation in the near future, that requires us to pivot. Again, we're more prepared this time than we were in March of 2020. If you've been hanging out with me on the podcast or in my group, or on Instagram, or you're one of my clients in any way, you know, that much of our business marketing online, online lead generation, which is effectively like meeting new people online and servicing our clients can be done with wifi and a little bit of creativity. And if you're new to me or you're new to the online business space, you're new to the podcast. I got you. This is what I, this is what I do, your prepared this time. You kind of know what to expect, and now, you know, that most or all of these things are possible to do, including running a successful and sustainable birth business from a laptop it's doable.

Speaker 1: (11:11)

And to me, the example that I wanted to share in terms of, um, this possible pivoting again, because I'm starting to see it, you know, I'm keeping my finger on the pulse and watching what's happening with my clients all over the world. Um, you know, in Europe or Australia, Canada, uh, even here in the U S different parts of the U S and you know, it's, every, every state is different. Every state has different requirements, rules, and as things are evolving. So I'm trying to keep an eye on, you know, general idea of what's happening. And if you're worried about your business and having to pivot again, it's it, I'm hoping that this feels like less of a shock to your system. The example that I wanted to share is to me, what this would feel like is the difference between going from having no children to having one kid, one baby versus going from one to two.

Speaker 1: (12:06)

Now, I know all of our experiences are different for me going from having no children to having my first baby was the biggest shock to my system. It was the hardest, honestly, and then going from one to two, it wasn't that it was easy. It's still hard, but I knew what to expect. I knew what I was in for. It wasn't as much of a shock to the system. I felt more prepared and I knew how to align myself and stack my support team so that I wouldn't feel like someone just took a shovel and walked me across my, you know, whacked my whole body and knocked me down this time. I had people in my corner. I knew how to ask for support. I knew how to have at the time we had our mother's helper slash nanny that I allowed her to help me. I allowed her to support me and help me through this.

Speaker 1: (13:07)

So to me, that transition was easier in many ways, and it wasn't as much of a shock to the system. So what I want to leave you with is, you know, I don't know exactly what's happening tomorrow. Next week, by the time this episode comes out, who knows? Right? But what I want you to know is that no matter what happens, you are more prepared now than you were last year. And now, you know, because you've seen it, you've seen evidence that it's possible. I can share my evidence with you. It is possible to build this business and support yourself and support your family and help your people from your computer, from your phone. If you need to, from your home, with your little office in your master bedroom, on your son's desk, it is possible. And if you need more evidence, I have loads of clients that will share with you. You can look back to some of the prior episodes and I'm working on bringing on more people who I've been working with for about a year, uh, that will come probably on the podcast next month or so to share what they've been building since we've been working together. So if you need evidence to prove it to yourself, that your brain has been telling you lies, I can give you all the evidence you need, and you've got this.