Episode 144 transcript:

So, you know how some decisions in life are just no-brainers and if you're an entrepreneur, or if you run your own business and you're pricing your products, your pricing, your services, different types of services, you've probably even heard the phrase brought into the business world in terms of no-brainer pricing.

You know, you look at something online and you want to make the purchase. You look at the price and it's a no brainer decision.

So I was carrying that phrase and using that phrase quite a bit in my business when it came to pricing things or making investment decisions.

And so not everything I'll back up for a second and say, not everything that I do, not everything that I offer is what the digital marketing space would consider.

Like a no brainer. Sometimes they even use the word tripwire price, which I really don't love that word. It just feels gross to me.

But if you're in the online space and you've seen these like super, super low price points for a pretty solid experience or transformation or purchase, it doesn't necessarily apply to everything that that person does.

And so for me, when I'm looking at different offers and different ways to present pieces of transformation to people, right?

So the programs that I'm bringing forward, the teachings that I'm offering, the support containers, the mentorship, the private support group support all the different pieces.

When I'm looking at how to price all of the different pieces of ways that I can help people. Some of my lower costs items, I consider them like this is a no-brainer price point because something like that, I want it to be more accessible to a lot of people.

So that folks that are even in a temporarily challenging financial situation, I still want it to be accessible to them.

Right. And this doesn't. So how this applies to your business when you I'm sharing this, because I'm hoping that you can look at my process and think about how you can apply it to your own.

Should you decide to do so? And so when I'm pricing, one-on-one, that's obviously like a private support container, private mentorship, just you and me on Voxer on zoom or something like that, or in-person even if it's a different price point, it might be a no brainer decision in terms of that feels like a yes, I want to do that, whether it's now or whenever I'm financially there and ready for that.

But there's, that's not necessarily that super, super low, low, low discounted price point because the exchange wouldn't feel correct for me.

And I don't think it would feel correct for you either, but there are other ways that I can create opportunities to present transformation for people that at a no brainer price point and something like that usually will look like a masterclass or one big live stream event where basically I'm teaching a lot of people at one time, then it feels like the correct exchange for it to be a relatively low price point, so that it's accessible to the masses.

And it's not that like one-on-one type of energy requirement of me, you know, because a private support container takes a lot more of my energy, not in a bad way, it just takes more of my energy.

And so I'm conscious of that when I'm pricing my offers. And when you're looking at your business, for example, I'm not suggesting that you go out and offer no-brainer prices to all of your services.

That's not the point of this, but perhaps is there a way that you can offer something to the collective, to large group of people and make it accessible?

It's not required. It's just something that I enjoy doing. I'd like to be able to do that. And it's a, it's a blessing and an honor that I'm in a position to be able to do stuff like that right now.

Right. And then what I really wanted to share a little bit more about, and I kind of hinted at it in the beginning of the episode is that phrase no-brainer.

So I used to use it and then I started to kind of have strange feelings about it for awhile. And I thought, oh, I don't, I don't know how I feel about the energy of that phrase.

No-brainer it kind of almost started to feel negative. I had a very, um, not condescending tone, but I just, I just wasn't super comfortable with it.

And I was talking to a friend, a dear friend slash mentor recently about a new offering that I'm coming up with here soon.

I actually been coming up with it for quite a while, but you'll be hearing more about it pretty soon. There's going to be a few different opportunities to work with me as early, as like, you'll hear about it next week, by the time this episode airs.

So please stay watching my Instagram because you weren't going to be the first on Instagram. And on my email list, you'll be the first to hear about new stuff that I'm new transmissions, new teachings, new chairs, new transformations that I'm offering.

So, So we're talking about the different price points. And one of the pieces that I was looking at pricing, I felt like this piece was something that I wanted to share with a bigger group and make it accessible.

And I started to say the phrase and want it to be no-brainer price. And I started, and I kinda caught myself like, wait, how do I feel about that?

No-brainer and we started to talk about it. And it was like, wait a minute. I actually feel like no brainer gets to be one of those phrases that we think about differently.

And I'll explain what I mean. So there's no brainer pricing, which is like, of course that's a price that I can get behind.

I can do that. It's accessible when I'm looking at making an investment decision. Yes. And as a business owner, when I'm creating something, that's a no-brainer price point.

It's a low price point for me, but it's something that I can help a lot of people with at one time.

There's also that no brainer decision. And that's really, that's really the juice of what I'm talking about here. And if you think about it, the decisions that we make that we're not using our brains for necessarily are sometimes the most profound decisions that we make in our life.

The ones that we can't logic our way into the brain is a lovely organ. And obviously very important in all of those things.

And sometimes the brain says some pretty rude things, mind, us mindsets and pretty rude things. When I get an idea, something comes up and I feel like, oh, I want to teach this thing.

My brain I'm aware of it now, but my brain will start to say some rude things like, who are you to do that?

Or why, why would you talk about that? They don't, they don't associate you with that type of conversation. They want this from you.

They want that from you. You're not, you don't have credentials in that area and you are not a PhD in that department.

So my brain is not always kind to me about making these types of decisions, but my soul knows and the soul, no decision that.

So knowing that is in my experience and in my opinion, more impactful, then the decisions I make through logic, when I look back the last several years of my life, when I've had the most transformation, especially in the last year, I've had more personal transformation in the last year then, and I can even share on this podcast in general.

But when I look back at some of the decisions I've been making, they make no logical sense. Logically, if I was living in logic and only using my brain to make the decisions, I would have probably chose something different.

Instead I trusted my knowing. I trusted what I knew was correct for me, even when the outside world might be saying something else, that's normal, something else is the way you're supposed to do this or that doesn't make any sense.

I'm not actually here to live a life that makes sense to I'm here to live a life. That's illogical. It's beyond what our brain can fathom.

That's a, no-brainer, that's the kind of life that I'm building. That's the kind of business that I'm building a soul led business, a no brainer.

And I get that, that doesn't really make sense to a lot of people, but it doesn't have to. It just has to make sense to you.

And you have to trust if this is landing with you, you have to trust that your soul knows and your brain doesn't always have to get involved for me.

My brain getting involved looks like validation, right? Like my soul already knows. I want to do the thing, but then I like to have more validation.

Sometimes my brain likes that. And in human design I have a one line. So information is really just kind of makes me all excited.

And so getting more information about a thing gets my brain involved. My structure likes that and it just validates what I already knew I was going to do or not.

You know? And you don't have to have a one line. You don't have to have the same human design as me to, to feel all of this stuff, right?

You could apply it to your own business, to your own pricing and through your own lens, when you are creating pricing and packages and offers for your clients, if you have a relatively low price point item, that's a, no-brainer the people that show up.

That's the kind of experience I want to have with people, people that it's a no brainer that they know that they're going to be here with me.

They're coming. Whether it's today or next month or next year, they are going to be in these containers with me.

It doesn't have to be today, but that's the kind of experience I want to have with my clients and with my community and the people that step into community with me.

And you probably want the same people that just know when you talk to them and you have a console or you have a discovery call or you get to know them wherever you're at people that are like, yeah, you're my person that feels so different.

Then them trying to logic their way into, or out of a decision with you of working with you, working with the people that are soul led.

Yes. It's a completely different experience. It fills me up in a different way. So here's what I'll leave you with is an invitation to look at, to rephrase or rethink what, the way you feel about the phrase no-brainer takes, spanned your belief around that phrase, and to look around in your life and your business.

Are you offering things that feel like a soul yes. To you. And are you inviting people into work with you that feel like a, yes.

Whether it's today, next month or next year, it doesn't matter. And where are you making decisions that are illogical? When have you made a decision in your life?

Can you look back? Have you made any decisions that were like, yeah, that doesn't make any sense at the time, but I just trusted.

I just knew that I was supposed to do that. I just knew that I was supposed to switch majors or move cities or visit a certain city or call a certain friend at a certain time or that didn't make any sense.

Or I just knew that I was supposed to be in this location at this day, at this time, whatever it can you look back, you know, have you bought things invested in training or taking a certification or taken a class or hired somebody that in your business that you weren't really sure logically made sense, but that you just knew was correct.

And I get that this is a little bit uncomfortable if you've been raised in the same world that I was raised in that we are led we're conditioned to believe that logic is the way we make decisions, logical analysis.

And there are times when logical analysis can be helpful. Yes. But there's so much more than that. What we're not really taught, many of us are not taught how to make decisions from the soul.

We're not really taught that. And that's a tricky thing to start to do when you're an adult. You're like, oh, wait a minute.

But it's okay. It's safe on this side. So a little challenge for you this week is start to become aware of when opportunities come up for you to make decisions on buying something or doing something or going somewhere, where are you using logic?

You just become aware of it. You don't have to judge yourself and you don't have to beat yourself up over it, not doing anything wrong, but where are you trusting?

What you know to be true. And if you're a parent, you make, you may be able to look back and find examples from parenting.

You know, if you well without getting political, but you can probably look back at parenting and think, okay, what was, what was I being told and conditioned to do versus what felt right to me?

And I can almost bet that every single parent has had some type of experience like this, but you can apply that flex, that muscle use, that template that you have in your business when you're making investment decisions.

And also when you're calling in your soul people to work with you, your dreamy clients. So why don't we, why don't we agree to if possible you don't have to, but why don't we agree to think a little bit differently about the no brainer decisions to expand the way we think about that phrase and to start to live an illogical life that's beyond what our brain could even imagine, have a beautiful week.

And I will talk to you all very soon.