Episode 132 transcript:

So, how do you know when it's the right time to create a group, offering a group program, a membership, a circle, something like that, this mid range type of price point offering in your business.

And in this episode, I'm going to share with you four different categories of things to consider when you want to put together a group program or a membership.

And I'll also say that this episode is inspired by a question that actually just came up in my membership last week, when somebody was asking me about building a portal, what should I put in my portal kind of thing.

And I've had clients who asked me this kind of thing over the last few years, too, that they want to build out a membership kind of, where do I start?

What do I put in it? What do I price? So I'm going to walk you through some of those logistics.

We're obviously not going to be able to cover every single thing. It's just a podcast episode, but I'll do my best to touch on things that I think are really important to begin considering and how we'll walk through this as we're going to start with energy, because that is my, the way that I start the things, when I do the things is I start with the energy.

As you know, from hearing me over the last several weeks, talking about energetic business foundation. So it's not just applying to building a business, but it applies to when you're building an offer and creating an offer in your business, we want to get into the energy first after we do that, I'll guide you through the last three categories, which are more logistical.

They're more strategy. And again, it's not going to cover everything, but we're going to do our best with the time that we've got together.

So first let me explain to you the difference. Um, if you don't know between a group program or group offering versus more traditional private support when you're working one-on-one with a client.

So a lot of my community is birth professionals, but I know there are folks out there who have other kinds of service based businesses and many service-based businesses start with one-on-one support.

So you have a private client that you work with, perhaps, maybe you are offering Reiki healing, or maybe you're a massage therapist.

Or most recently I got to know somebody who's a consultant and she's opening a consulting company, um, in life safety related stuff.

So if you're listening, Hey, um, but generally it's that one-on-one type of relationship and you're either working with one person or one company at a time that might be hiring you for private support private services.

So the difference between that and a group program is obviously that the group program is going to be a group of clients in a container together.

This size varies widely depending on what it is that you're putting together. And sometimes group programs have a private support component to them.

So that's something also to consider that we'll talk about a little bit more later, and here's what I'm going to do as we walk through these four categories is I'm going to use my business as an example, as I explain all of these components, because I think that you all really appreciate, um, and it gives a lot of context when I pull the curtain back and explain how I do things in my business, why I do different things, the way that I do, why I put them together, the way that I do.

And so I'm going to pull back the curtain on my membership and explain it as we go through these. Um, again, I hope that it helps give you context and I'm doing that to give you ideas on how you might be able to structure something like that for yourself.

You don't have to do all the things my way. Of course, I prefer having given you options. And then you kind of put together the different pieces, how it feels correct for you.

I'm also sharing about my membership and breaking down the background a little bit of it, and what's behind it because it's a new enrollment term going on right now.

So this is an opportune time to talk about it and to explain some of these things, some of these behind the scenes things so that you have a thorough understanding of what's going on here.

Okay. So as promised, let's start with energy. When I'm going to build a new offer, I start with getting into the energy of the offer.

I ask myself a few questions. I do go a lot deeper than this, but I've listed four questions to share with you just to kind of get things moving for you.

Number one, what is the client experience going to feel like? So when you think about what experience you want to take your clients on, what does that feel like to them?

What kind of support is available to them? What are the things that they're going to be learning? How much of your energy are they going to be accessing?

Number two? What does the container feel like? So I've explained in various episodes before that your business is an energetic container, but there's also kind of sub containers inside of the business.

And a group program is a container inside of the business, right? So in my example, the online business school is a container in sky inside of Nicole joy, the business.

And when I say, what does the container feel like? You can do this any way. That feels good for you.

One of the things that I do is kind of just sit quietly and close my eyes and think about the container.

And if you're in the membership and you're listening to this, you've heard me say this, but I don't think I've said it publicly before.

If I have, maybe you've already heard it. When I thought initially about what the container of the membership felt like To me, it felt like an amusement park.

So it felt like somebody coming in through the gate, the entrance to the amusement park, logistically this would be them clicking sign up and, you know, paying and getting started right away and joining that kind of thing.

But once they come in, it feels like an amusement park. There's different attractions and inside of the membership portals, that's the different courses.

So I imagine my different courses that are available under the umbrella of the membership are like attractions in a theme park.

It's a fun place. We get to go there. We have fun. There's also like these common areas where people are congregating.

There's like food spots and little coffee spots and things like that. So like there's Starbucks inside of Disney, you know, people will congregate and kind of hang out or there's little chairs sections, um, on various patios outside of Disney.

And you can grab like ice creams and sit down in between attractions and socialize and hang out. That's what the community spaces felt like to me.

And so my different courses and different containers feel different. That's what the membership feels like to me. The third question that you can ask yourself when you're trying to get into the energy of an offer is what is the vibe like?

What's the vibe of this, of this group. And then number four, what is the purpose? Why are people joining your membership?

What's kind of in it for them, what's their transformation going to be like, what purpose is this container, this group program, whatever it is that you're putting together, what purpose is it going to, um, serve in your clients' lives and their businesses and their motherhood experiences, parenthood experiences.

So what is the purpose of this now, since I promised you I would be pulling the curtain back and sharing a little bit about, uh, giving you my example as the membership, I'll give you a little bit of background on it.

So what's the purpose of the membership and kind of what's the client experience like what's the vibe. It really was born very organically because anybody who's hanging out with me for any amount of time might remember that in late 2019, I launched my first digital course for other birth professionals and it was course creation for doulas.

And then the following year was 2020, right? So January of 2020, I launched a mastermind, which was a group program, higher level of support.

And then I launched another course called audience expansion. And then another course that year in 2020 called selling selling courses.

So what happened towards the end of 2020 was I looked at my offers and I realized that I had lowish price point offers.

So I had digital courses that people could purchase that were really low. They were maximum $400, I believe which relatively speaking is pretty low considering all the things.

And then I had higher price point things like the mastermind was a higher price point. And I had private support, which was a higher price point because it was more of my energy, right.

But there was not much in the middle. And so what I was providing to people was these digital resources like, Hey, here you go.

Here's all of these class recordings. Here's all of the templates and this swipe files and here's all the things. And then the next step up for them to have my coaching or my mentorship was the mastermind.

And while that was helpful for quite a lot of people, the mastermind ran for two years, all of 2020, all of 2021.

And then in 2022, it merged into the membership. What I realized was there was a gap. There was a gap in the support that I was offering.

I wanted to have something in the middle. I wanted to be able to still serve the people who bought the courses and wanted the next step of support, but perhaps weren't quite ready yet for the mastermind level.

So the membership kind of was built very organically around this desire that I had to serve people at that point at a price point that meets them where they're at and gets them some support beyond just buying a course.

I didn't want people to just buy courses from me and then maybe watch some of the cores, maybe not really sure what to do with it.

Maybe get lost along the way or still have questions. So I thought, how can I do this in a way that helps people?

And that they're my people in a way that also suits me. And if, you know, if, if you don't know, I have three young children.

And so it has to be built in a way that suits my life because I, I spend quite a lot of time with my children.

And so that's why it was really born. The client experience was going to feel supported in this group container, the vibe for the membership.

My goal was it for it to be a safe space for business owners to come and celebrate and share what they're working on and share their struggles and ask me questions.

And now I had a portal. I had a collection of digital courses that could be housed inside of the membership.

So I have curriculum and it turned into a pretty solid curriculum, course creation, audience, expansion, selling courses, create, expand offer.

And that became the foundation underneath my membership. Then I added these, um, live stream group coaching style, Q and A's.

And I'm going to go through more of the features as we get down into that section. But I wanted to give you a little background of how it has, you know, why it got started.

And then a little bit of the evolution was that initially it started only for breath professionals. And then last year I realized that it wasn't supposed to really be just for birth professionals, that there were actually people in the membership who were already doing things outside of the birth space.

And I was already supporting clients who were beginning to expand. So I knew that the membership had to evolve. So the name changed.

I opened it up externally and made it publicly clear that it was now available to people outside of just the birth world.

Because the things that I was teaching were not limited to birth professionals, I'm not teaching in the membership like how to do Rebozo or how to use a Rebozo or a, that's not the kind of thing I'm teaching.

And when I, it was confirmed back to me when people that were hanging out with me on Instagram that are not birth professionals were writing me, telling you they enjoyed that podcast.

Or thank you for writing this thing. And I've been paying attention, even though I'm not a birth professional. And I was like, okay, I hear the message.

So I expand it, zoomed out and opens it up to more people. Right. What I also realized was the curriculum has to change.

So to give you a little bit of, Hmm. Yeah. This is like, I didn't know if I was going to be sharing all of this, but the truth is that the curriculum I've outgrown the curriculum.

It's not that it's bad curriculum. I think it's helpful. And it's actually really solid stuff and it will live still inside of the membership.

But I want to rebuild the foundation inside of the membership with fresh evolved content, evolved curriculum, still teaching strategy, still teaching online business strategy, energy mindset, all of the things that I teach, but I want fresh curriculum.

I hadn't really taught a live new class since the summer of 2020 until March of this year, I was doing group coaching calls and all that stuff, but I hadn't had any real fresh curriculum and I knew it was time.

So what's happening now for people who are coming in this term is they're going to be able to watch the entire new curriculum live members won't have to pay extra to come to the live classes.

So by the time ideally fall rolls around. I intend to have an entirely new curriculum supporting the membership. And that's just going to be an extra bonus for new members and existing members who were there through that time.

Okay. Now, now that we've really, I think we have a good understanding of the energetic foundation of your program. Let's go into the next three categories and these are all going to be more logistical and strategy, right?

Cause remember, I've been saying energy first, then strategy. So the first category second, actually, but the first of the strategy is features.

Your features are what you're going to include inside of your program, your membership, your circle, whatever it is. And I have a couple of different bullet points of things that you might consider.

So for one courses, will your program include a course prerecorded live hybrid, either way, will your program include additional trainings?

So perhaps it's not a complete course. Maybe it's more of a masterclass or a workshop or an ad hoc training.

Will there be those types of things inside of it? Will it include resources? So think digital files, digital downloads example in the membership.

I have courses, trainings, courses, like all of the digital courses I've made are inside the portal in the membership. I also have ad hoc trainings.

So various topics that come up that I do a training on I record. And I add them to the library, to the portal resources.

What I meant by that are things like digital downloads. So let's see, I have a 21 day launch challenge 21 day launch your program, launch your course challenge.

It was something I built in 2019. I believe it's a digital download. It's a resource and it's underneath the it's inside of the portal in the membership.

You might have checklists, you might have an ebook. You might have guided meditations of which I also have in my library.

There's a whole category of guided healing meditation specifically around your business. And for entrepreneurs. Another thing to consider for features is, is there going to be a live component?

So why join a membership if you could buy the courses separately. So like when you're putting these things together, do you want to include a live component?

Because if we're simply selling resources and I don't know that a program or a membership really makes sense, but if there's some element of live support, so perhaps it's zoom calls or you're streaming into a Facebook group, but some component that's live, you could even teach your courses live.

So for example, between now, um, like what I've been doing starting in March, really when I did magnetic marketing and then last week or a couple of weeks ago, I did energetic business foundation.

These are all being taught. Live members, get to come to all of it. And then the replays are housed under the portal.

So what live components will you do? And by the way, when you do live, I highly, highly, highly recommend replay making it available for replay.

My people are replay points. We need replay because we have so much life happening. Life happens all the time to us personally.

I sometimes struggle to make it to things live. I rely on the replay for things that I invest in and things that I join and, you know, things that I'm continuing my education and various departments.

Um, I watch replays it very random hours. So it's very important to me. And then of course, if you're a birth professional, if you're your birth doula and you get called to a birth and you miss the calls, you miss the things replays her life.

Okay. A couple more features that we have to get through on this list are group calls kind of housed under the live component.

Will you include group calls? Will it be helpful for that client experience to have group calls? If so, how often is it something you need to do once a month?

Is it something twice a month, every week? And if you're not sure my advice is to start small and see if you need to add more, see if you have the energetic capacity to add more, rather than take away guest speakers is another optional feature.

Are you going to be the only one holding the energy of the space and teaching and doing all the things or do you intend to invite in guest speakers to offer a wider range experience for your clients?

So for example, in the membership on the months that I didn't have live training stuff from myself, I like to invite in vetted guest speakers to speak on topics that I think my people will really enjoy.

And I have a budget allocated every month to find people. And then I, of course I have a vetting process because I really protect the space.

And I'm really intentional with who I invite into my community. I feel very protective over my baby, right? The membership, but my business is one of my babies and the membership is one of the babies inside the business.

And I protected the space there because I cared deeply for people there. And I want them to feel safe. I want them to feel seen, heard.

So when you bring in guest speakers, my advice is to consider what kind of people you want to invite in what kind of energy you want to bring in, what would be topics that could be really helpful.

We've had brand most recently my, my branding person came and did an entire branding workshop. We've had, I'm just thinking of a couple that have come in recently.

My Kartra team. So Kartra is the platform that I use to house the membership portal and to do email marketing and things like that.

And the gentleman that I hired, he came in and did a workshop teaching people about basically getting started in Kartra just to give them a little bit of helpful tips, things like that.

I've also had like a torque shop. So have a torque shop several months ago, I'm looking at, I'm inviting somebody in to do some human design.

There's just, it's a wide range. Another feature two more that you could consider is the community component. So this is one of the most beautiful things about a program and a membership is building community.

I want people to feel like they belong when they come into this space. I want people to feel like the others in the space, see them, appreciate them, honor them, perhaps have different beliefs.

That's totally okay. But care for and respect and hold each other up. That's what I desire in my community. And if you are going to be building community, think about what the core values are for your community.

And what do you desire for people to feel last one for features are special events. So would you be doing virtual retreats?

Would you be doing ad hoc trainings? Uh, would you be doing summits? One of the special things about the online business school membership is almost all of my interviews on this podcast are from members of the membership.

And I don't think I mentioned this in the beginning of the episode, but the membership also used to be called the premier coaching center.

And then it evolved and it changed to the online business school. So if wherever you've heard in the podcast, people say I'm a member of the premier coaching center.

It's the same thing. It's just now the online business school. And if you go back through my old podcast episodes, almost all of the interviews were clients who were also members of the membership.

And that's one of the special things about one of the special incentives or bonuses about being inside of the membership is being a guest on the podcast and telling your business birth story is available to you because I also protect the energy in the podcast.

If you've noticed, I don't have a whole lot of outside guests come on the podcast and that's not because I don't want to be supportive of people doing their thing.

And it's just, I, I protect this space and it's really tricky to bring in people that you don't necessarily know very well.

People on the membership I come to get to know pretty well. I see their faces twice a month when we're on zoom, I hear them share.

I read about what they're writing in the group. We go back and forth talking in the group. I moderate our community.

By the way, we have a community space. It's a private Facebook group and it's a peer support group, but I do go in regularly and answer questions and comment on things and have conversations.

So I feel like I've really gotten to know the people who were in the membership, even though never met most of them in person.

And so I feel safe bringing them to be guest speakers Or guests on the podcast. I should say one of them, I actually just invited to be a guest speaker in the membership.

So I guess that was at the top of my head. Okay. So that just kind of walked us through a handful of features to consider.

There's more of course, but this is just something to get. You started the next category. So category number three is the term of your membership.

So when I think about membership, there's really two terms, two buckets of terms like amount of time that I associate with memberships, number one would be, it's a fixed amount of time.

Number two would be, it's an ongoing monthly membership. So Peloton, if you've watched my Instagram stories ever, I'm on I'm a Peloton are, and that is an ongoing monthly membership.

I pay every month, as long as I want to have access to their portal, their library of classes and their live classes.

And I continue to pay monthly until I don't want to be in it anymore. The alternative is a fixed amount of time.

And if you're going to do a fixed amount of time, so perhaps you do a six month program, or if it's a pregnancy circle and a pregnancy program that, you know, you meet once a week for six weeks, right?

So what amount of time does your program, like what would be appropriate for the client experience? What would be the optimal experience for the transformation that they will have being in this container with you and to back up a little bit and give you the example in the online business school membership, I chose a year because I wanted people to have enough time to go through all of the content and to ask questions.

Most of my clients have other things going on in their life, sitting in front of a computer, watching classes, what coming to live classes and all that.

It's not their only thing going on. They might have families, they might have day jobs. They might have postpartum work that they're at that really loud in here.

Sorry, my daughter's upstairs playing in the playroom and it sounds like a hurricane. So it's a beautiful sound. So I wanted people to have enough time to be able to go through the content.

At least once when I find is that people prefer to go through the courses and certain modules multiple times, and to listen to the guided meditations every day, if possible, and to come to as many of the live group coaching sessions, as you can, because you need time to integrate.

So it's not just watching a bunch of classes and then snapping your fingers and things being done in your business.

We know that's not how that goes. We need to go in and try things and do things and practice. And as you go in and integrate what you're learning, more questions come up.

That's when you have the opportunity at generally once every two weeks, right? It's twice a month to help on one of the live streams and ask me questions.

So you get support in that kind of group container, right? So that's why my membership is one year. So those are things that I would consider.

I like having a year to work with people in this capacity. I have other six month containers, but those tend to be higher touch containers.

So for example, um, the mastermind, the former mastermind, which is now merged into the membership, and I'll explain that in just a minute Is a higher touch offer that I have, I am working privately.

Okay. Okay. Okay. Grab your paper. Okay. I was distracted by my daughter who came in to steal some paper off my printer.

Totally. Okay. Life happens and we're just going to roll with it. So as I was saying, The former mastermind, that's now into the membership.

Those folks Are at a higher touch service with me. They get access to the main level of the membership, but they also get private support.

And so it's more, um, it's more intensive. So we spend six months together, minimum Because we're talking privately and regularly, and we're going a lot deeper, but in a container like my main level membership, I like a year, I think a year is a sufficient amount of time.

And some folks like to renew because now there's an entirely new set of curriculum, evolved understandings of how I do business online and what I see coming.

And they want to be there for that. And it's at a price point that meets them where they're at. It's that middle ground.

It's that I'm not quite at a point where I desire to be in a higher level or I'm not quite ready financially, which is absolutely okay.

But the main level of the membership meets them right where they're at. So let's go into the fourth category, which is pricing.

This is like the hot topic. So I can safely say that most, most of my clients struggle with pricing their programs.

And one of the most common things that I see people do that I think adds to the discomfort with trying to figure out pricing for your offers and your programs is they try to start with pricing.

What should I charge for this thing? And my question is, well, what is it? What are we doing? What's inside of it?

How long is it? What are you doing? What's the offer. There's a lot of things that go underneath it. So what I suggest is building the thing first, go through the energy, go through the features, go through the term.

And then, and then back into the price. So map the whole thing out for the optimal client experience and then price accordingly, there was a price adjustment to the membership this year also May 1st because it's, so I should also tell you, the membership started in late 2020.

So like October of 2020 is when I first opened, it was the premier coaching center membership, right? And the price remained the same through all of 2021.

And then now coming into its third year, this year, there was a price increase. And part of the reason is because the exchange changed.

I added things to the membership and it changed what people were experiencing in that energetic exchange. The main thing I added while live classes, of course, but also ongoing energy healing.

So at the end of our twice monthly live stream, Q and a, I do, we meditate and I do a healing transmission.

Sometimes it's only like three minutes and it's optional. So I don't make it a huge part that you have to meditate for an hour.

I don't do that. It's optional, but people who are there generally like to stay for it. And if you, it's not required, if you're into that, if you're open and available to receiving the energy healing transmission, then it's there for you.

And if not, you just skip that part. And it's just a few minutes. So I started to bring this in last year and I realized what a profound difference it makes for my clients.

And so the price had to be adjusted accordingly to more appropriately matched that energetic exchange. So now when people are coming in, it's not just about courses and coaching anymore.

It's about unschooling. We do a lot of unschooling in the online business school. We are peeling off layers of conditioning and programming and things that aren't really required in business.

And sometimes we talk about personal life stuff too. And then we do energy. We do mindset work, we do strategy.

We do the logistics, we strategize and business and we meditate and there's healing available for you. Okay. So that's a little bit of background on like why the pricing is where it's at, but a couple more things for you to consider when you're pricing.

Your offer is look at all of these components. How many weekly hours or monthly hours will you be on in your membership?

Is this something you're going to be live every week for two hours? Or, or is it going to be once a month for an hour?

Or, you know, how many weeks or sorry, how many hours will you be live in your program? Is it a circle that meets every week for six weeks for like two hours?

That's an important thing to consider, right? Because this is your energetic output. And then another thing to consider when you're pricing is the size of the container, is there limited capacity or is it open?

So like the online business school main level is open. There is capacity for people because at the main level, there's not a private one-on-one, um, component, which is something I'm going to get into in a second.

Now in the higher levels of the membership, which is another thing to consider, do you want to offer multiple tiers or multiple levers levels in your group program, which I do recommend doing, let's say for example, you're doing a six week intensive.

Um, Hmm. Let me think of a good example. Okay. Here's an example. Let's say you are a copywriter. So we're going to use an outside of the birth world example copywriters in case anyone, you know, just, I'm not going to assume that everybody knows.

So copywriters are people that write, they just write copy. So when you're reading a website and you go to the about me page, whatever you're reading there is copy.

When you write your homepage or a sales page or an email, if you receive my emails, what you see inside of my emails is copy.

There are people that, that is their job that they write copy. They're professional copywriters. I've hired some in the past.

I don't right now. I don't work with any copywriters right now. So whatever you're seeing is straight out of my mouth, but they do great things, right?

So let's say you're a copywriter and you're going to do a group program to teach other copywriters who are, or people who are interested in becoming a copywriter.

Perhaps they're like really good at writing. They love writing. So let's say you're going to do like a six week or 12 week, um, copywriter intensive.

There might be a main level that people can join on and they'll get this group community education. They'll get all of these components that you put together.

I do recommend adding an option for private support and add on. So we could say it like multiple tiers, multiple levels support, ad-on private coaching add-on because I, there are people out in the world who may enjoy coming to group containers, but there's also people who really just want to work with you privately.

And I know you're like, oh, but I don't want to ask them to pay extra. We don't mind. I like private support for certain things.

And I'm willing to pay certain people for certain things, for private support, because there's things I want to talk to them privately about.

There's things that I'm in a group. And there's things that I prefer to take the add on. But if people don't make it available to me, then I don't know that it exists.

So create the space for it and consider how many of those do you have space for? So for example, again, we're going to use the online business school membership.

As an example, there are now multiple levels. You see the main level on the sales page. So what I would recommend is going to the sales page, scrolling through everything you see, there is the main level, and also keep in mind that it's evolving faster than I can keep up with the copy on the page, the sales page, copy.

I'm doing my best to keep it up. But the container is evolving so quickly that the page hasn't caught up with it yet my branding people can't even keep up with how quickly I'm changing things and evolving, I should say, not changing, but evolving.

And the people in it are evolving rapidly like that too. Because when you bring that energy to a container, the people who stepped into the container experienced that as well.

But I digress. So there's levels, right? Main level has open capacity there's room for as many people as desired to come in.

Now, when you start moving up into a higher level, so there's level two and level three, right now I have level two, level three, and then there's completely private support, which some people like particularly, um, agency owners, people who train other doulas, those folks tend to want one-on-one or just people who are super, super private.

And don't want to talk about things inside of a group and prefer to be private. So level two, level three, for me, the way that I have it structured right now is we kick off in July.

It's an add-on option to the membership, the main level, and it starts in July. It's a six month container comparable to what my mastermind was.

And there is limited capacity because those folks have more access to me. They can message me private. As of right now, it includes private messenger through Voxer.

So I can be communicating with them all week for six weeks, about whatever it is they're working on. It includes private calls.

It includes more intimate group calls. Like there's a lot more, it's a higher touch offer. They get to come to my virtual retreat, which is a super deep intimate experience.

And then you can create something like that in your business. And also, I should say, if you're considering joining the online business school and you want to talk about level two, level three, and you want more private support from me, just message me, send me an email.

There's a contact me, link on my website. You can DM me, just reach out. We can talk about it, see if it's a good fit.

And the beautiful thing about it right now is you would be able to have more time to pay. Even though we kick off in July, just an FYI.

This is something for you to consider putting together in your offers also because people sometimes really appreciate having an extended payment plan option.

So even though this is a six month container that starts in July, people are joining now because they can start paying now, which reduces their monthly payments.

And I can start supporting them right now in Voxer. So the way I do it is as soon as they get started and I onboard them, they've signed their contract and they've made their first payment.

We connect in boxer immediately. So between now and mid ish, July, when the group opens, I'm supporting them in boxer, I'm not like, Hey, here, hand me your money.

And I'll see you in a couple of months. I don't love that. I prefer to start right now. Why are we waiting?

So it's just an extra benefit bonus and a side note about pricing that I wasn't, this is more of a launching thing.

This is more of a launching conversation, which I have an entire module and new stuff coming out about launching. Um, but this part is related to pricing is what can you do?

That would be super fun in your pricing example for me, when a new term is enrolling, I like to offer extra bonuses because it's just, there's high energy.

There's this really fun, high energy. I'm really in the space of promoting and talking about it and sharing about what's going on inside of the membership.

And it feels super fun to offer a bonus. So there are two bonuses available right now. You can see it on the sales page.

When you scroll down to the buttons, actually it's like almost to the bottom of the page because it feels super fun, not required, but super fun.

And that's also a little bit of a conversation about positioning when you're putting together your price point for your things, how can you position it in such a way that you feel really solid when you're selling it?

Let's do a quick example. So let's say, Hmm, let's say you're starting with a couple of courses. And just for ease of numbers sake, let's say you have courses that are a hundred dollars each and you've got five of them.

So you have five courses valued at $500 if purchased separately or that's just the value. And then let's say you want to do monthly, um, live coaching for three months.

I'm just trying to put together some basic stuff. It's going to be an extra a hundred dollars a month, over three months, 300.

So we've got 500, 300 is 800. So how can you price that bundle effectively so that it's positioned such that people who are purchasing it are like, this is a great option.

If it was 800, they could buy those things separately. Why would they buy the whole thing? If they could separate the pieces out as needed.

I also look at this as when I put it together. What would be the optimal experience in this example, the client experience?

The first thing I asked in the beginning was what is the client experience going to feel like when it comes to pricing?

I price according to an optimal experience, it's not always optimal for people to just buy a course. And then, and then they disappear whenever possible.

I like to be able to provide them some support, some Q and A's to the extent that it makes sense in my life and that there's an appropriate, energetic exchange of money for support.

Okay. I think I've really, really gone in, on all of the things that, well, I guess it's not all, but the main things that you can begin to consider as you put together, your first group program or a membership or whatever it is, something, this like group component for your community.

I hope you enjoyed the episode. I pulled back the curtain I shared with you quite a bit about the online business school membership, which by the way, is still enrolling for the new term.

You can click the link in the show notes and head to the sales page, scroll through, um, particularly down to the bottom where the Superfund bonuses are.

If you have any questions or you want to talk more about the higher levels of support or private support, send me a message.

We'll schedule a time to chat. I do offer 30 minute complimentary, um, calls for this kind of thing so that we can see if it's a good fit.

All right. I hope you have a beautiful week and I'll talk to you next week.